Let's Talk About Selling Your Home!
Any of the Colorado Springs Realtors can "List" your home, but let's talk about
Selling Your Home!
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There is a long list of required strategies and/ or tasks to sell a property at top market price but each of them can be categorized into one of the four crucial elements: Price, Condition, Marketing, Negotiating.
SKILLFUL PRICING WHEN SELLING YOUR HOME:
In order to sell your home at the highest price, in the amount of time needed, it is crucial that you are working with one of the few Licensed Colorado Springs Realtors ® that know how to interpret all the numbers and options in today's real estate market to properly price the home.
Priced too high and you will not get showings, equaling no offers. Priced too low and you left money on the table.
Somewhere in the middle of that is a well-priced home that will generate traffic and competing offers, and in turn, can drive up the final sales price. This allows you to get the best price in the shortest amount of time.
Our free property evaluation and comparable market analysis will provide you the competing active listings in your area and details of your areas most actively searched price ranges, market trends, home values as well as recently sold homes to clearly to put everything in perspective.
CONDITION ASSESSMENT BY A QUALIFIED REALTOR ®:
To get the most from your home it needs to be in its best condition. This does not mean a remodel is in order but certainly a trained eye of the market to identify, assess and prioritize any repairs, cleaning and/or staging that will allow the home to be presented at its best will bring you the biggest returns. You will be amazed at how much small, no cost or inexpensive details can bring in return.
Properly assessing the condition of the home cannot be overlooked since it directly effects how quick the home will sell as well as how much it will sell for.
REAL MARKETING TO SELL YOUR HOME:
To get top dollar from a home you need to put it in front of as many prospective home buyers as possible. This seems to be where many of the others fall short. When actively marketing a home you need to avoid that home being buried among the thousands of listings on the internet. This requires going well beyond the scope of “Put, Put and Pray" (Put a sign in the yard, Put it in the MLS and Pray it sells) marketing strategy of many in the industry.
Your home needs to be featured where home buyers are looking and be fixed in front of as many of those potential home buyers as possible. Since 90+% home searches start on the web, an extensive but proper online strategy is crucial when marketing your home. Today, many home buyers are noting their favorite prospective homes online and sharing those with their agent to view and that is where you need to be.
The marketing should not stop with just the prospective home buyer. Marketing to fellow Colorado Springs Realtors is just as important as marketing to the home buyer. It is extremely important to describe and highlight the features of your home to local agents in the words of their clients. We properly market the best features of your home to other agents that may have a buyer looking in your price range and/ or area. It cannot be left to chance that an agent picks your home among thousands to present to their buyers.
THE ART OF NEGOTIATING... NOT POSSESSED BY ALL COLORADO SPRINGS REALTORS :
Without skilled negotiating by your real estate agent, you could easily find yourself in a “buyer take all” situation. That could start from offer, to contract price, to excessive repairs and delays. Ultimately putting you at the mercy of the buyer’s whim on every facet of the transaction.
Your agent needs to be able to have the experience and ability to bring buyers and sellers together on a transaction while securing the highest amount the buyer is willing to pay, on the best terms, with the least amount of repairs and closing costs to you.
In short, this much overlooked skill in Real Estate can easily impact your final sales price by thousands of dollars and should not be left to a novice.
Our team of experienced Colorado Springs Realtors ® at Ashford Realty Group have a proven and comprehensive system to sell your home fast....and at top market dollar.
After owning rental properties in Colorado Springs for 6 years we switched our property management to Nicole Lee at Ashford Realty Group almost a year ago and couldn't be happier. We have been impressed with the professionalism, communication and thoroughness she displays in all our interactions. When we gave her the sales listing for one of our properties it was sold within a week and she guided us through the entire sale. Although we live 100 miles away from the properties we own, having Nicole do our property management has given us peace of mind. We especially appreciate the internet "owner's portal" that allows us access to our property information 24 hours a day.
Rich and Dot P.
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